Challenge

I was tasked with a complete brand and digital presence overhaul for FroggaBio, a biotech company. The objective was to elevate their professional image, unify their brand across all platforms, and directly improve the user journey to drive sales.

Process & Solution

I architected a full brand system from the ground up, moving beyond cosmetic changes to build a strategic foundation. I led the full rebuild of their main website, meticulously designing new landing pages and targeted email campaigns to optimize the conversion funnel. Concurrently, I developed and managed a new content strategy for social media, creating promotional posts to increase engagement and drive traffic. To ensure lasting brand integrity, I took ownership of all print collateral and product packaging, and formalized the new identity by creating the company's first-ever brand guidelines booklet, which serves as a central guide for all future design work.

Outcome

The project resulted in a fully revitalized brand identity that delivered a cohesive and professional experience for the user. By strategically aligning the digital and physical touchpoints, I not only significantly improved the website's usability and engagement but also contributed to a measurable increase in sales, demonstrating the direct impact of strong, unified design..