The Challenge

Aquanure, a company providing organic plant solutions, needed to overhaul its agriculture page. The existing page was difficult to navigate and lacked a consistent design, making it challenging for growers to find the information they needed. The goal was to create a new experience that was both intuitive and visually cohesive.

My Process & Solution

I approached this project by focusing on a complete redesign of the agriculture page, taking on both the brand and product design responsibilities. My aim was to unify the user experience and ensure the new design communicated the brand's values effectively.

The solution was to build a new page with a clear, logical navigation system. I created a cohesive user experience by refining the layout, typography, and visual elements to be more consistent with the brand. This redesign not only made the page more aesthetically pleasing but also significantly improved its usability.

The Outcome

The final product is a professional and streamlined agriculture page that successfully combines brand identity with user-centric design. By prioritizing clear navigation and visual consistency, the new page makes it much easier for growers to find the organic solutions they need, ultimately creating a better and more efficient experience for Aquanure's customers.